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Obviously, nobody will be able to download your app if this happens. Those categories have more competition. As I just said, the mobile app industry is highly competitive.
But how many apps are going to be competing with? Take a look at the number of apps available on the Apple App Store. The number of available apps is continuing to rise each year. More people have mobile devices than ever before, and app downloads are at an all-time high. But are app download numbers on the rise because more apps are available? Or are more apps available because so many more apps have been released? I took the time to create a more in-depth analysis of the Google Play Store.
We just finished looking at the Apple App Store availability. So I wanted to jump right in and show you the number of apps available for download on the Google Play Store. We actually saw a drop in app availability after mid Although the number of apps have been steadily rising ever since. The Google Play Store is highly competitive. Based on the data over the past two years, the trend line should continuing rising for the foreseeable future.
As we already saw, Google Play Store downloads are still rising, even though the number of apps available for download had dropped a bit during that same period. The Apple App Store app availability numbers are rising each year, but the download growth rate is a lower percentage compared to the Google Play Store.
You can measure the success of an app category based on penetration. According to Statista, these are the app categories with the highest penetration rate among Android users. Some of these categories need to be taken with a grain of salt. For example, look at the top categories on the list. Those apps such as communication apps likely come pre-loaded on all Android devices. But aside from that, this list is a good indication of what types of apps Android users have downloaded apps like WhatsApp, Snapchat, Netflix, TikTok, Spotify, and Tinder.
The average smartphone user spends 3 hours and 10 minutes each day using their device. The average person uses 9 mobile apps per day and 30 apps per month. What does this mean? People are downloading apps and not using them. As you just learned, app usage is not guaranteed after a download. Some of you might be aware of this if your app has already been brought to market. But how do you know if this is happening to you? The best way to measure this is with retention and churn.
Basically, you need to track these metrics. Give users a reason to keep coming back and using your app down the road. No app is perfect. Even the top apps have bugs now and then.
Come up with updates and new versions of your app to improve the performance and user experience. We already saw the data to back that claim. If you look at this list, it makes sense. All of the top apps are used for different purposes and could be used on a daily basis. There is nothing wrong with shooting for the stars. You can still build a mobile commerce app for your business and have plenty of success.
But it would be an uphill battle, to say the least, if you wanted your app to be the next Amazon. Can you build an app with GPS map services? But will it surpass Google Maps? Probably not. Even with a smaller mobile app market share, Apple users still spend more money.
But Apple users still dominate app spending, at nearly double the rate of Android users. Technology usage varies by generation. Mobile app usage is no exception. You probably assumed that younger generations spend more time using mobile apps than people who are older. This is a very interesting question. SimilarWeb provides some answers. Using this service, you can get an approximate idea of how people find the app you are interested in, whether through search engines, app store charts, featured apps or some other store mechanics.
Unfortunately, SimilarWeb provides data only for Android apps. However, in most cases, it will be enough to get a decent sense of how the app is getting new users. This question should probably be of interest to those who promote their apps using advertising networks. Finding new traffic sources and witty approaches for popular ad networks is the only way to survive in a super competitive mobile market with limited traffic sources.
If you are interested in whether an app engages in paid acquisition or not, you can use Ad Intelligence by Sensor Tower. It can help you find out which apps use which ad networks tracked by Sensor Tower. Since its official launch, WhatRunsWhere has become a paid service. App Annie launched a similar service after acquiring Appscotch in For many apps, the main source of traffic are app stores. People find apps using search, recommendation mechanisms, featuring, etc. The following services will help you find out the ranking keywords for each app and how they change over time.
Second, it is a very good tool to estimate the approximate size of the market segment you are interested in and understand whether there is a way to enter this market. Sometimes, the products are similar in terms of downloads and audience, but their revenue is drastically different. Say you see a sudden growth in the downloads and revenue of a competitor app. Analyzing metrics will help you better understand what they changed and how they achieved the sudden growth.
I am sure you will find a lot of things worth investigating. The news spread like wildfire across all the first-tier mass media.
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